He is an actor, director, film and record producer, the king of reality rap and entrepreneur extraordinaire. Master P has combined his creative genius and keen business sense to build one of the nation's most powerful entertainment and financial conglomerates. His ferocious appetite for success has led him to the forefront of the music industry. As founder and CEO of No Limit Entertainment he surveys an empire that includes No Limit Records, Bout It Inc., No Limit Clothing, No Limit Films, No Limit Sports Management, PM Properties and Advantage Travel. P's business acumen rivals that of a corporate executive well beyond his years. BET's Journeys In Black goes deep inside and gives you the true story of one of America's most talented artists and successful businessmen.