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The Genius of Design - Genius of Design

Release Information:
Studio: Acorn Media
Release Type: Complete Series
Release Date: 3/29/2011
Number of Discs: 2
Number of Episodes: 5
Running Time: 242 mins
Retail Price: $49.99 (US$)
$64.99 (CAN$)

Audio/Video Information:
Video: Anamorphic Widescreen (1.78:1)
Audio: English - Stereo
Subtitles: None/Unknown

Buying Information: (support the site by using these links)

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BBC documentary explores the creativity behind everyday design. "Elegant history of design" - The Daily Telegraph (U.K.); "Fascinating" - The Times (U.K.); "Brilliant, insightful" - The Guardian (U.K.). Fun, fast paced, and always informative, this in-depth series celebrates a discipline that drives our economy and our culture.

For industrial designers, the world is never enough. They give shape and texture to the world to make it livable-indeed, beautiful-for the rest of us. This fascinating five-part documentary examines the art and science of design and the stuff it shapes, from computer chips to cityscapes and everything in between. See the evolution from artisans' workshops to industrial mass production, and the profound changes it has wrought in our economy, society, and environment. Meet historians, critics, and legendary contemporary designers, including Dieter Rams (Braun electronics), J Mays (Ford), and Jonathan Ive (Apple), who reveal the thinking behind iconic products such as the VW Beetle, the Eames chair, and the computer desktop. Along the way, discover how design has influenced even the outcome of war.


  • 12-page viewer's guide
  • Biographical sketches of influential designers

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