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The X-Files - Price Reduction on ALL Season Sets!

Posted by David Lambert
First, The Actual News:
Hot on the heels of Fox's official announcement for The X-Files - The Complete 9th Season, comes word from the studio of price reductions on all 8 previously released season sets. They are all going to be marked down to match the recently-announced price for the Season 9 package, so that every season of The X-Files will be available at the new lower price. On May 11, 2004, Fox Home Entertainment will reduce the list price of every one of these to $99.98 (US$)/$139.98 (CAN$)!!

Now, A Bit Of History:
Appropriate timing, since May 11th is the street date for the final season of The X-Files, which was the first series to ever come out on DVD in season-length gift sets. Season 1 arrived back in May 2000, and ever since then, in six-month intervals, Fox has faithfully released a new season set. X-fans have been able to count on May and November as the months to get excited about for releases during the past four years.

Being a pioneer in the season set business, Fox didn't know what to charge at first for such an enormous 7-DVD set. A lot of factors must have been kicked around, including show costs, manufacturing costs for such a set (certainly higher at the time that this first was put together), any piece of the home video pie that cast may have had written into their contracts, distribution costs, marketing costs, etc. In the end, Fox worked up an SRP of $149.98 (US$)/$179.98 (CAN$) for these releases. And fans have happily purchased at these prices, putting the home video industry on the road to TV-on-DVD season sets as one of the biggest types of sellers in the market.

As the series wound down on DVD toward it's last few seasons, fans started voicing the opinion that the once-acceptable suggested retail price was now feeling a bit high. After all, fans said, the series wasn't quite as enjoyable at the end, especially with the coming-and-going of popular star David Duchovny. Moreover, as the TV-on-DVD category exploded, list prices on season sets scaled drastically downward, with SRPs in the $60-$80 range being quite common and under-$50 SRPs for season sets being findable on a regular basis.

Finally, A Bit Of An Editorial:
We here at are quick to point out that many of those less-expensive season sets are quite different than what you get forThe X-Files: it's an hour-long show, with 20-25 episodes each season, very extensive supplements, video and audio quality you can absolutely count on, and a nice set of packaging to put on your shelf. But we also agree that it's time to come down out of the 3-digit SRP range on this set of releases.

Fox, as it turns out, seems to agree. So look forward to a lower SRP of $99.98 in the US, and that means discounted "street" prices that ought to scale drastically downward (probably under $80 easily, and thrifty shoppers can probably find them for $65-$75 with a bit more effort).

We know that there will always be a group of people who react to great news like this as if it were bad news: those folks who purchased this stuff at the higher prices and now feel gypped that they didn't wait. This reporter paid those higher prices, too, for every single season set, and can identify. But those are the breaks; Fox has no real alternative to make those complainers happy other than to never lower the prices on these sets. And that's not realistic, is it?

Most fans will be pleased, though. If you haven't managed to collect every season set released, then mid-May is the time to do it. Start saving your pennies, because on May 11th the prices are down there...and the truth is still out there!

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