FOR IMMEDIATE RELEASE
IT'S A SMURFALICIOUS CELEBRATION!
WARNER HOME VIDEO CELEBRATES THE SMURFS'
50TH ANNIVERSARY WITH THE RELEASE OF
THE SMURFS: SEASON 1, VOLUME 2
ON DVD OCTOBER 7, 2008
Release will Feature 20 Episodes from the Show's First Season as well as Bonus Material
DVD Will Include All Original Content, Fully Re-mastered and Uncut
Burbank, CA (August 11, 2008) - It will be a simply "Smurfy" day October 7, 2008 when Warner Home Video (WHV) releases
The Smurfs: Season 1, Volume 2 on DVD. Released in time to observe the
Smurfs' 50th anniversary this year, this DVD will feature 20 re-mastered and uncut episodes from the second half of the series' premiere season, along with a special bonus featurette. Outfitted in eye-catching, super-smurfy packaging, this title makes a perfect gift this holiday season for
Smurf fans of all ages. The two-disc set will retail for $26.99 SRP.
The Smurfs are a group of over 100 bluish, three-apple tall creatures who live in the mushroom homes of Smurf Village. They are led by 543-year-old Papa Smurf (who doesn't look a day over 530). Their lives would be perfect were it not for their villainous Gargamel, a wizard who spends his days trying to capture them to eat, turn into gold, or for other evil reasons. Gargamel's cat Azrael adds to the menace, always looking for a tasty, Smurfy snack.
Produced by Hanna-Barbera Productions,
The Smurfs originally premiered as part of NBC's Saturday morning programming lineup. The Emmy® nominated series ran for nine seasons on NBC earning a 42% share of the U.S. Saturday morning audience.
The Smurfs: Season 1, Volume 1, which features 19 episodes from the series' first season, was released by WHV in February 2008.
Enhanced Content for
The Smurfs: Season 1, Volume 2 includes:
- "I Smurf the Smurfs!" - In this featurette, viewers will get to explore the childhood memories of the people who remember the Smurfs the best, while re-introducing the little blue creatures to the next generation. Interviews will walk audiences through everything from the origin and creation of the characters, to the toys, and the marketing, a little Smurfology 101.
"The release of the first
Smurfs volume exceeded our expectations, and we know fans have anxiously been awaiting the release of this second volume," commented Amit Desai, WHV Vice President of Family, Animation & Sports Marketing. He added, "Many consumers who purchased the first volume did so because they have such happy memories of watching this clever, imaginative and wonderfully-produced series each Saturday morning. For them it was a delightful escape, which they are now sharing with the younger viewers in their lives. There is nothing on television like it today, and we are proud to bring it to consumers."
The Smurfs: Season 1, Volume 2 will be available from WHV on October 7, 2008 for $26.99 SRP in a two-disc box set. WHV will support the release of
The Smurfs: Season 1, Volume 2 with a national TV and online media advertising campaign. Television advertising will feature buys on Cartoon Network, ABC Family, Nickelodeon, TVLand, Oxygen, Lifetime, VH-1, TBS, Nick@Nite. Online advertising will target such sites as Atom Films, UGO, Google, Yahoo!, MTV and MySpace. Additionally, awareness for
The Smurfs: Season 1, Volume 2 will also be generated by a specially created
Smurfs DVD website at smurfsondvd.com, as well as by means of an extensive online public relations campaign.
The Smurfs: Season 1, Volume 2
Street Date: October 7, 2008
DVD SRP: $26.99
Feature Running Time: Approx 345 min. + EC (17 mins)
With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
