For Immediate Release
DISCOVER YOUR INNER SMURF!
WARNER HOME VIDEO RELEASES
THE EMMY-NOMINATED ORIGINAL CARTOON SERIES
SMURFS ON DVD FOR THE FIRST TIME
February 26, 2008
The Smurfs: Season 1, Volume 1 Will Feature 19 Re-mastered Cartoons
from the Show's Premiere Season and Bonus Material In a Two-Disc DVD Box Set
Burbank, CA (October 29, 2007) - Consumers will sing "la-la-la-la-la-la" when Warner Home Video (WHV) releases
The Smurfs: Season 1, Volume 1 on DVD February 26, 2008. The free-spirited and fun-loving Smurfs are back and ready to reclaim their super-smurf status when their first-ever DVD makes its way into retail outlets. Outfitted in dazzling O-sleeve packaging that features embossing and foil accents, the two-disc box set will contain 19 re-mastered and uncut cartoons from the series' premiere season, along with a special bonus episode, plus a
Smurfs music video. The retail price is $26.99 SRP.
Nominated for an Emmy in 1982 for Outstanding Animated Program, the
Smurfs will have viewers proclaiming "It's such a smurfy day," as they remember what it felt like to escape into the wonderful world of Smurf Village where everyone and everything lived in harmony. Until, of course, that smurfy world is turned upside down by the evil Gargamel and his malicious feline, Azrael, who constantly attempt to eat the adorable blue creatures. Led by 543-year-year old Papa Smurf, who doesn't look a day over 530, Brainy, Jokey, Smurfette and their entire village are sure to overcome any obstacle before them as they embark on fun-filled adventures guaranteed to keep both kids and grown-ups alike entertained for hours.
Enhanced content for
The Smurfs: Season 1, Volume 1 includes:
- Bonus episode: The Smurfs Springtime Special – In this episode, the Smurfs suffer at the hands of their arch-enemy, the evil wizard Gargamel, as Smurf village busies itself in preparations for Easter and a newly-hatched baby duck.
- Smurfs: The Music Video - A music video featuring the famous title sound track, cut to the rhythm of the best moments from the first season.
"Viewers of all ages loved this series because the
Smurfs were such well-created characters, the show's storylines were clever and inventive, and the quality of the animation was superb.
The Smurfs have definitely secured their place in American pop culture. It's nearly twenty years after their original television run and they are still cherished by little kids and adults everywhere," commented Amit Desai, WHV Vice President of Family, Animation & Sports Marketing. He added, "This was one of the most popular cartoons on television in the 80's and was highly successful during its original broadcast. We anticipate the show's release on DVD will also be a big hit with consumers."
The Smurfs: Season 1, Volume 1 will be available from WHV on February 26, 2008 for $26.99 SRP in a two-disc box set. WHV will support the release of
The Smurfs: Season 1, Volume 1 with a national advertising campaign targeting television and online media, which is estimated to generate over 125 million impressions. The television campaign will include advertisements on Cartoon Network, ABC Family, Nickelodeon, E! and MTV. Online efforts include advertisements with such sites such as Atom Films, UGO, AWN, Cartoon Network, MTV, Yahoo! and MySpace. Awareness for
Smurfs will also be generated by a specially created
Smurfs DVD website. An extensive online public relations campaign will also be implemented.
The Smurfs: Season 1, Volume 1
Street Date: February 26, 2008
DVD SRP: $26.99
Feature Running Time: Approx 345 min. + Approx 30 min EC
With operations in 90 international territories Warner Home Video, a Warner Bros. Entertainment Company, commands the largest distribution infrastructure in the global video marketplace. Warner Home Video's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment, Castle Rock Entertainment, HBO Home Video and New Line Home Entertainment.
