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Site News - Sony, General Mills serve TV-on-DVD for Breakfast: King Of Queens, Barney Miller, Mad About You, & Donna Reed

Posted by David Lambert
General Mills and Sony Pictures Television are teaming up to offer one of four limited-edition DVDs free inside boxes of cereal. The DVDs include episodes of television family favorites, The King of Queens, Mad About You, Barney Miller and The Donna Reed Show.

The DVDs, which have a retail value of up to $14.99, will be offered on specially marked boxes of Total, Total Brown Sugar & Oats, Total Raisin Bran, Oatmeal Crisp Almond and Oatmeal Crisp Raisin cereals starting this month. In addition to episodes from each series, some of the DVDs also include bonus material. Families can select which DVD they want through a cut-out window on the front of the box. The special promotion is available while supplies last.

"More than 60 million U.S. households are estimated to have a DVD player," said Cheryl Welch, director of promotion marketing for General Mills' Big G cereals. "This is a great way for Total and Oatmeal Crisp to help families build their DVD library - with a variety of entertainment designed to appeal to the whole family:"

  • Set in the working-class suburb of Queens, New York, The King of Queens takes viewers into the lives of Doug Heffernan (Kevin James), an amiable parcel delivery driver, and his spitfire wife Carrie (Leah Remini), a legal secretary, as they explore the everyday challenges of love, life, family and marriage.made even more difficult by having Carrie's twice-widowed father Arthur (Jerry Stiller) living in their basement. In addition to airing in syndication (check local listings for time and station), the series continues in its sixth season on the CBS Television Network, airing Wednesdays at 9:00 p.m. The second-season of The King of Queens will be released on DVD by Columbia TriStar Home Entertainment in spring 2004. The King of Queens DVD contains the 5th-season "Clothes Encounter" episode and bonus material featuring behind-the-scenes footage and cast interviews.

  • Mad About You stars Paul Reiser and Helen Hunt as Paul and Jamie Buchman, a young couple trying their best to be married and stay in love. Along the way, this urban duo must contend with the demands of their respective professional careers, meddling friends and family, and the chaos of living in Manhattan. The series was honored with multiple Emmy Awards and aired on NBC from 1992 until 1999 and can currently be seen weekdays (11:00 and 11:30 am ET/PT) and weeknights (1:00 am ET/PT) on Lifetime. The Mad About You DVD contains the "Coming Home" episode that kicked off the 6th season, and bonus material featuring behind-the-scenes footage and cast interviews.

  • Barney Miller was considered by fans and critics to be one of the most realistic police sitcoms ever made. Set in the station house of New York City's 12th Precinct, Barney Miller starred Hal Linden in the title role of the unit's mild-mannered captain, tactfully commanding his crew of detectives. The series also starred Abe Vigoda, Max Gail, Ron Glass, Steve Landesberg and Ron Carey. The Barney Miller DVD features "The Tunnel" (Season 4) and "Obituary" (Season 8) episodes.

  • Originally airing on ABC from 1958-1966, The Donna Reed Show starred Donna (It's A Wonderful Life, Dallas) Reed and Carl Betz as Donna and Dr. Alex Stone, Paul Petersen as their son, Jeff, and Shelly Fabares as their daughter, Mary. The Stones...the perfect American family! This marks the first time that The Donna Reed Show has been on DVD. The "Four on the Floor" and "No More Parties, Almost" episodes, both from the 8th (and final) season, are featured.

Located in Golden Valley, Minn., General Mills is a leading global manufacturer and marketer of consumer foods products. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Old El Paso and more. It also has more than 100 U.S. consumer brands including Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo yogurts; Betty Crocker desserts and dinner mixes; Betty Crocker and Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso ready-to-serve soups. General Mills also is a leader in the bakeries and foodservice business as a major supplier of baking and other food products to the foodservice and commercial baking industries.

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 30 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Sony Pictures Television is a Sony Pictures Entertainment company.

Our thanks to Randy Salas of the Minneapolis Star-Tribune for his assistance with this story, and to everyone else who wrote in to tip us off about this offer.

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