Jennifer Netherby of the
Video Business trade magazine has written an interesting article about how video rental stores are incorporating TV-on-DVD into their pricing scheme, especially where multi-disc season sets come into the picture.
What follows is a sample of this article, which we encourage you to read in its entirety
here (free registration required):
NOV. 4 | DVD buyers aren't the only ones watching TV on DVD. The programming is proving popular with rental customers as well, pushing rental retailers to come up with new pricing models.
Although most retailers quizzed by (
Video Business
) said they break up the season sets into one- or two-disc rentals, others are testing renting an entire season set together.
Video Buyers Group is testing different pricing models for renting an entire season set at 15 of its stores and surveying consumers. So far, TV sets priced at $8 for a five-day period are renting as well as those at other stores with sets priced at $5 for the same period of time. VBG tried a 7-day rental period but found most customers watch the titles in fewer than five days, VBG president Ted Engen said.
"Once they start watching them, they keep watching them," he said.
...Most other stores say that although some customers will rent an entire season, most want it broken up.
...Said Todd Zaganiacz, owner of Video Zone in South Deerfield, Mass, "Renting individually allows people to sample the show."
To read the rest of this story, click
here (free registration required).
