TVShowsOnDVD.com inks business partnership with DVD development & marketing firm.
Alberta, Canada-April 23, 2002-TVShowsOnDVD.com announced that it entered into a business partnership with Dry Grass Partners, a New York-based, direct-to-consumer DVD marketing and development firm. The partnership will allow the two companies to jointly pursue DVD titles for releases even when there is a very limited following for a program, or when retailers have not expressed interest in selling a title.
"We are giving the fans a chance to get what they want by allowing content owners and retailers to sell even a few thousand box sets very profitably. It does not make sense to press 3,000 copies of a DVD and to spread those discs out among 3,000 retail locations. By selling directly to fans, and by including everything that a fan would want in a box set, we are creating a "must-have" product. This is an absolute must when there is a devoted, yet small, core fan base, and we have proven that we can help content owners and retailers to achieve amazing pre-order results" said Jason Rosenfeld, of Dry Grass Partners.
"By combining our extensive market data with a company like Dry Grass Partners' expertise in bringing DVD product to market, on a direct-to-consumer basis, we are letting our members know that their votes make a difference. Studios, content owners and retailers cannot dismiss the interest of online fans. Even shows with limited appeal can be sold in numbers that make them hugely profitable," said Gord Lacey of TVShowsOnDVD.com.
About Dry Grass Partners
Dry Grass Partners is a New York-based direct-marketing, research and product development firm, which works with some of the biggest names in retail and entertainment to create unique, value added products. The firm focuses on bringing specialty and "cult" titles to the consumer, even when there is a limited perceived or real retail demand. Dry Grass Partners were the principal architects behind the web-only My So-Called Life DVD Box Set, which grossed nearly $300,000 in pre-order sales in a single month, defying even the most optimistic predictions.
Working with content owners and retailers, Dry Grass Partners meticulously creates grassroots marketing campaigns that speak to consumers by offering collectible, "must-have" products for the serious fan. This attention to product quality is coupled with a dedication to intensive market research. Simply put, Dry Grass Partners discovers unacknowledged markets and works to bring them DVD and CD products of the highest caliber. It does this, not by competing with, but by working alongside content owners and retailers.
Email contact: rosenfeld@drygrass.com
About TVShowsOnDVD.com
Now there's a site that let's you, the dedicated and wise consumer of pop culture's finest, actually get some say in which shows get released. Emerging from the digital soup of a million fan sites comes www.TVShowsOnDVD.com, an interactive website that allows users to lobby the studios who choose to release bad movies but give a pass to your favorite show. Absolutely free, the site acts as an electronic market research sponge, soaking up public opinion and spraying it back at the television studios.
But that's not where it stops, www.TVShowsOnDVD.com is the ultimate fan site, with DVD reviews, extensive details about current DVDs and upcoming release dates, and direct links to order your DVD from online retailers. You can post your own reviews, update and correct any mistakes you find, enter contests, and add links to your own TV fan sites. Best of all is the database that contains all those classic sitcoms, dramas, mini-series, and for the hardcore fan, even game shows.
For more info, contact:
Gord Lacey, President
www.TVShowsOnDVD.com
press@tvshowsondvd.com
