Back in mid-August we
reported about Warner Home Video's "DVD2BLU" program, which allows their customers to upgrade selected film and TV titles from the standard DVD format to the more modern high-def Blu-ray Disc format. For a low price (noticeably lower than the retail cost!) you could send in your old disc (just the DVD itself!) of a title, pay the upgrade charge, and Warner would send you the full package - same as you would get at retail - of the Blu-ray version of the title. Sweet deal, yeah?
Today Warner has announced that FOR A LIMITED TIME they will allow you to swap ANY old DVD (within just a few reasonable restrictions; more on that in a moment) to upgrade to any of the Blu-ray Disc titles in their DVD2BLU program. Let's make sure we're clear on that: it's not that they've added any new Blu-ray titles to the program; the same choices are there today as there were yesterday. What's new is that the staff at the warehouse who receive the old DVD discs will not, for the duration of this promotion, check to make sure the disc you sent in is the same title as the new one you're getting.
The disc you choose to send in can be ANY old DVD, from ANY studio (Warner or otherwise), as long as it's professionally made-and-sold (i.e., no DVD-Rs you recorded yourself, no bootlegs, nothing like that). Also, it can't be "adult material" (i.e., nothing that would be considered "X-rated," but if it's an old copy of a mainstream movie that has nudity or sexual themes, like
Body Heat, then we're pretty sure that it's going to be fine). As long as it meets that criteria, the DVDs you choose to send Warner can have been bought from anywhere: regular retail stores, dollar stores, online, whatever. The exact studio-provided wording is this:
Dust off those unwanted DVDs you already own and send us one (Disc Only) for every Blu-ray you wish to own. Please note only professionally produced DVDs (anything from a major/independent studio sold at retail), non Adult content will qualify.
Remember, whatever you send, you're not getting it back, so make sure you really don't want it! This is, like we said above, a limited time offer. An end date for this promotion has not been supplied: it could be available for days, or for weeks, but we doubt it will be around very long at all so if you want to participate, then don't dawdle...jump on it immediately! We hope, of course, that this promotion is around a nice long time, but we're simply not counting on it. Head right away to:
DVD2BLU.com
Full and complete details for this program can be found there; please depend on them (rather than us!) for the final say on how this works. And hey, if you have ever bought a "best of" disc about your favorite TV show, and later moved up to a full season set or complete series set for that show, then this is a great way to do something constructive with that old "best of" disc that you didn't know how to get rid of. If not for yourself, then for somebody who needs a gift this holiday season. Nice, thanks Warner!
Here is package art for just a FEW of the TV-on-BD titles from Warner that you can upgrade to using this program:
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