The Partridge Family is among the shows mentioned in
our story, "Great Music- and Comedy-themed DVDs from Classic Talk & Variety Shows, & Specials, hit DVD in '05." In that story, we passed along how a
Video Business trade magazine
article (registration required) talks to R2 Entertainment Vice President Brant Berry, and mentions R2 is teaming up with Sony Pictures Home Entertainment (formerly Columbia/Tristar) to introduce
The Partridge Family DVDs - which we had
reported was delayed to 2005 - first on infomercial. This doesn't necessarily mean that those DVDs won't be in stores, though, as evidenced by R2's previous infomercial team-up with Lions Gate:
R2 is readying infomercial plans for SPHE's coming The Partridge Family on DVD. Spots will likely start running in March. And last year, R2 created a direct-response campaign for the first season Will & Grace DVD from Lions Gate Home Entertainment.
We don't know a whole lot about this marketing plan, but we'll look into it and pass word along as soon as we can. But it looks like
March 2005 is when we'll have the earliest opportunity to own
The Partridge Family on DVD. Stay tuned and we'll let you know more when we can!
