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Mad Men - New Details About July's Season 2 Release for DVD and Blu-ray Disc

3-BD set and 4-DVD set both come in limited edition 'shirt box' packaging

Posted by David Lambert
This past Friday we reported about Lionsgate's official announcement, exclusively on Facebook, for the July 14th release of Mad Men - Season 2 on DVD and high-def Blu-ray Disc. At the time the date, cost, package art (seen again below) and extras were all covered. But now the studio has provided retailers with some additional bits of information, especially as regards to the specs.

The 13-episode set will officially run 611 minutes long on both formats, with 4 discs included on the DVD version, while the same content - including the bonus commentaries and featurettes - will fit on 3 discs in the Blu-ray set. The BD version features high definition 1080p widescreen video, English 5.1 DTS HD audio, and subtitles in English and Spanish. The standard DVD version will have anamorphic widescreen video, English Dolby 5.1 Surround Sound, subtitles in English and Spanish, and is closed captioned for the hearing impaired. The packaging for both versions is described as being "available as a limited-edition...sleek shirt box with see-through window." Here's the studio description of the show, followed once again by that package art:
    Set in 1960s New York City, MAD MEN explores the glamorous and ego-driven "Golden Age" of advertising, where everyone is selling something and nothing is ever what it seems. And no one plays the game better than Don Draper (Golden Globe(r) - winner Jon Hamm), Madison Avenue's biggest ad man - and ladies' man - in the business. Returning for its second season, the Golden GlobeĀ®-winning series for Best TV Drama and Actor continues to blur the lines between truth and lies, perception and reality. The world of MAD MEN is moving in a new direction -- can Sterling Cooper keep up? Meanwhile, the private life of Don Draper becomes complicated in a new way. What is the cost of his secret identity?
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