This past Wednesday we
reported that our industry sources had told us that Universal was setting a September 16th release date for
30 Rock - Season 2 on DVD. That wasn't official, however, and was subject to be moved since the studio had not yet formally announced it.
This morning we've received the weekly installment of
Home Media Magazine, an industry journal that this time includes a 2-page ad from Universal, showing off their fall TV-DVD releases. We have a look at the full ad at the bottom of this story, and it mostly shows titles (including their release dates, cost and box art ) that we've already reported to our readers.
This trade ad provides our very first look at the cover art for
30 Rock - Season 2, and also informs us that it will be priced at $39.98 SRP. However, it also seems that Universal has moved the release date of this set, since the "September" info was sent to our contact. The ad specifies that this package will ship on
October 14th...almost a month later.
We're going to follow up and try to verify this date change...for all we know the October date was the older date, and the set's release has moved closer with the info we gave you half a week ago. After all, these print ads usually need some lead time. We may have to wait until the studio officially announces the title, though, including additional info about the collection's specs and bonus material. Stay tuned and we'll keep you updated! In the meantime, here's that artwork:
UPDATE: We've just confirmed that the studio has indeed moved the release date for this title to October 14th; the other release date our informant had must have been based on older information. Our thanks to our contacts for the quick response!

